Do people really understand technology? I don’t think so. Maybe, but not quite. Witnessing many technological advances, the creation and use of technology has an important place in our lives, society and environment. Science and technology provide our civilization with material life and change. Our group has spent the past 13 weeks developing a social news platform to satisfy all the technical doubts and in-depth understanding of the audience, which will serve as our digital artifacts. On this platform, we carefully select fresh articles and information. Help our followers keep abreast of the latest technological advances. Each week we offer material on a theme such as IPHONE 13, 5G progress, artificial intelligence and self-driving cars.
We set the platform for Techno News on Instagram. In our initial vision, we were primarily delivering content as still images, and we wanted to give the audience as much information as possible, but that wasn’t ideal. It’s not going to excite our platform audience, and it’s not going to attract new audiences to our platform. Also, when we started Techno News, we thought our secret weapon was Kahoot. Because the purpose of our platform is to educate and inspire, we decided to make the learning process more enjoyable by encouraging our target audience to complete our quizzes. Therefore, we used Kahoot. Our team reasoned that by using Kahoot, we would be able to determine if our fans were reading our posts. However, the feedback we got was still not good, such as the uncertainty of the problem or the limitation of the play time. Our platform is about informing and educating our users, not challenging them. Therefore, we finally decided to abandon Kahoot. Our team has also floated the idea of a YouTube channel, but that seems a bit redundant. Since we were going to post the same thing on Instagram, with an extra discussion section, we were worried that no one would listen, so we decided to scrap the idea of a YouTube channel. So we were confused at the beginning. It’s not easy to develop science journalism. Because of this, we have updated the platform after repeated communication. It’s a new experience and a slow learning process.
In the interim stage, our group conducted research and discussion. After gathering feedback from our audience, we are confident that we can fix our mistakes. We’ve redesigned the platform with an entirely new format that combines video with our regular digital visual updates. We used FIST design principles to create carefully condensed text that included a visual component in our original design. To keep the audience interested, we used emoticons, GIFs and short films to grab the audience’s attention. We are happy to see the improvements that our new structure has brought, we are getting more audience interaction and good feedback. We went one step further for Techno News.
We’ve also made a lot of changes to the way our platform is presented. First, we carefully arranged five questions for our weekly voting session so as not to overwhelm our viewers. If our fans have any difficulty with these questions, they can quickly scan the article. Another useful thing about IG Story surveys is that our viewers can take surveys anytime they want during their 24 hours of free time. Second, we have changed the way we edit articles. In the beginning, we included as much information as possible in our articles, informing our audience in 10 images per article. However, we noticed a lack of user engagement because our followers weren’t reading our posts. To solve this problem, we developed a new format to make the article more concise and keep the content interesting. Our user interaction has increased!
Understanding and collecting opinions and suggestions from our platform audience has been a big change for our team; It’s been very beneficial for us to be able to connect with our fans and improve our platform. It is critical to the continued evolution of our digital artifacts. We appreciate all of our viewers’ feedback, and we make every effort to respond to every comment quickly and accurately. We’d love for viewers to leave a comment or their thoughts in the comments section, and we’ll do everything we can to respond quickly! Audience input is very valuable and keeps us improving the quality of the platform!
Finally, I’d like to say that developing Techno News was not easy. Over the past three months, we’ve been researching this digital product, which has given me a better understanding of how to run a proper online business and manage their social media accounts. From curating content to generating user engagement, we’ve had a lot of ups and downs. Sometimes our team members don’t agree on one thing or another, but that’s okay. We need to keep talking, keep bumping, and the results will be good. This digital artifact was a huge learning experience for me, I learned a lot of new skills, and it helped me a lot. Also let me understand the whole process and process of the construction of a platform. It’s a very special experience. Techno News has made significant progress through countless revisions and tweaks. This is something to be happy about.
In addition, I want to talk about the data. Below is our T’echno News‘s analysis chart for October. Compared to September, we added 55 accounts, an increase of 129%, and we were also able to attract non-followers (19 accounts, increase of 375%) to view our profiles. Analysis of the past 30 days from October 21 to November 19. We had 308 content interactions (up 140% from September 21 – October 2). Our post interactions, which include likes, comments, saves and shares, rose 150%. The data are encouraging for us, it’s prefect！
Halo Besty 