In my blog1-3 post, I talk about my media niche and narrow it down to Morimoto. In this blog post, I want to discuss what I have found in other people’s academic research and how it has helped me complete my research. In addition, I will mention the ethical issues I have encountered in my research.
Observations after the study:
After studying Morimoto’s media accounts and related articles, I noticed that Morimoto was noticed by viewers because he was known as on The Japanese TV cooking shows iron Chef and Iron Chef America. He is also known for his unique cooking style. From personal experience, when chefs appear in the media and win awards, they are bound to attract the attention of the audience and make them curious and want to try Morimoto’s cooking. Also，audience wants to know what he has to offer to win in the Iron Chef.
The reason why the media attracts people’s attention is that there is a large amount of information, and it is not restricted by any place. Anyone can access any information on the Internet. I think that’s why I got to know Morimoto through reality shows and follow his media accounts and his updates.
Research Background:
I made use of Morimoto’s Facebook, Instagram, Twitter, official website, TV shows and articles he participated in as platforms for my observation and research. I’m going to look at how Morimoto has managed to reach audiences through his style and his restaurants.
Now, he’s also a public figure. What he posts in the media can be defined as sharing, or advertising for his restaurants. （Elizabeth Arens，2020）Facebook feeds are packed with content from brands people follow as well as their friends, co-workers and every other connection. If you want to grow your audience, you need people to share your content. Any information will be seen and shared by the audience, so I think one of the reasons why Morimoto is famous is because he uses media accounts to spread the word.
Ethical Issues:
When I do my research, I find that there are some ethical issues involved. The reliability of the data may be questioned because Morimoto’s media accounts are personal and may contain inaccurate content, even though it is his official account. And the frequency of Posting messages is also high, which can lead to biased results.
In addition, his restaurant is not in Hong Kong, so I cannot visit him on the spot, I can only get to know him through the Internet. It will be a challenge for me. Audience comments are also limited, and I can’t fully consider my research evidence.
I hope that these obstacles will not prevent me from accurately and appropriately describing my research report.
Reference：
Halo Besty 