In my previous blog, I briefly introduced my choice of media niche and Morimoto media account. Now I need to plan how to finish my research report.
Maybe many people think that top chefs’ cuisine is out of reach, and most people don’t even try it. But now is the age of technology, The Internet is accessible to learn about food from all over the world, including top chefs on the media all the time. I wanted to investigate how Morimoto was able to attract the audience’s attention in media. As I said in my previous blog, I also like to eat food and I will take photos of food. I even hope to be a food blogger to introduce delicious restaurants to the outside world. So, I wanted to take a closer look at how Morimoto achieved such a high fan base and how he attracted audiences.
With the development of social media, we can obviously see that many people are willing to share daily and delicious food with the public on their media accounts. The emergence of this phenomenon provides a new channel for more people to learn about the cuisine of different countries and styles. The same goes for Morimoto’s media account, a top chef and restaurateur who is authoritative and professional.
Morimoto shares a lot of news about his daily routine and restaurants on his media account, and I prefer to watch his competitions and reality shows on YouTube. Because it allows me to understand how each dish is cooked, including the birth, inspiration, and background of each dish. I first learned that Morimoto was watching OMAKASE videos, which prompted me to turn to the Japanese food channel. Then I saw Iron Chef’s channel and realized Morimoto. In the video, I think he is very interesting and explains every step of cooking very clearly. Then I studied his media account and found it very attractive to me. I really hope to have the opportunity to go to his restaurant and try his delicacies. I will analyze my experience through autobiographical ethnography, hoping to better understand the research and methods of daily culture.
https://www.youtube.com/watch?v=uiOq9EdFcys
My research plan:
For further research, I will investigate and collect relevant data and comments from Morimoto’s media accounts.
Research questions:
1. How does Morimoto combine online and offline?
2. How does Morimoto attract the audience’s attention?
3. How does Morimoto use social media to promote its restaurant and dishes?
Schedule：
Week 5: List the research background and direction
Week 6: Read/Find some social media and articles about Morimoto
Week 7: Organize all the data I find
Week 8: Drafting my research paper
Week 9-10: Finish my research paper
Week 11: Submit your paper!
Halo Besty 