The area of media I’m interested in is food related content. If it were to narrow down the media positioning, then I think I would be most interested in Japanese cuisine so I’m going to investigate further about Iron Chef Morimoto, a Japanese Chef (born May 26, 1955, in Hiroshima), He is best known as the Iron Chef on the Japanese TV cooking show Iron Chef and its spin-off show Iron Chef America. He is also known for his unique cooking style. He built a bridge between native Japanese culinary traditions and American tastes, blending Western and Japanese ingredients to critical and popular acclaim, and effectively created an iconic style that has made him one of the top chefs working today. So I’m going in this direction to map potential field sites for my final ethnographic project.
You can see my media research on Mr. Morimoto in my chart. There are roughly three directions.
1. Media channels
His official media accounts include Facebook, Instagram, Twitter, the official website, and a reality show where he has been invited. Then the offline channel is his own restaurant. Since 2001, he has successfully opened 14 stores around the world.
Facebook, Instagram, and Twitter media accounts introduce restaurants and menus with videos and photos. Morimoto also interacts with the audience frequently and is a humorous and optimistic media person.
His official website is divided into three parts, the first is to introduce the restaurant, each restaurant has the story and background (including address and contact information). The second is selling commodities, including Wine, Sake, grapeseed oils and Miso soup. In this case, fans can buy his product online, which is very friendly. Then there are the restaurant’s surrounding areas, such as gift cards and cookbooks.
He also appears on TV shows, so viewers can see him on various food channels.
2. The audience
I think Morimoto can appeal to a very broad audience. They can be food lovers, restaurant patrons, food media and “competitors." Everyone can read about his restaurant, his cooking, his dishes and so on his media account. It can also attract strangers to become fans or customers. Both media workers and “competitors" can get to know him through his media accounts.
3. Interaction and Dynamics
Through my research on several media accounts, Morimoto’s account is updated in a timely manner, and his articles are published in a tone similar to sharing life with friends. Although I don’t see him interacting with the audience that much. But the audience’s love for him shows in the comments.
Because he often posts videos and pictures, it can attract media attention. That’s how business cooperation comes about. A public figure who is active in a media account is very attractive to sponsors and the media!
Morimoto was successful in attracting my attention, and I was thinking of a food blogger.Even now I always have a habit: “Phone eat first"！
Reference:
Halo Besty 